Help! I need a brochure 1

No 1 in a series  about sourcing a brochure for your business.

When you’re first thinking about a new brochure, there are a number of important decisions you need to make to ensure a smooth, successful project.

Decision 1: The size and shape of your brochure

This is the first thing I would discuss with you about your brochure, because it helps me understand whether you have firm ideas about your brochure, or whether further discussion is needed.

Size-wise, are you thinking about an A4 size, something smaller or a non-standard size? Obviously, one of the limiting factors on brochure size is your budget.

Brochure size and shape may also be dictated by the purpose of the brochure and how it will be distributed. For example, a DL-sized brochure is the same size as a piece of A4 paper folded twice. So it fits into a business size envelope. DL is ideal for a brochure or flyer that will be mailed.

It’s also a good size for a standard ‘take-one’. A ‘take-one’ is a stand that sits on a desk or counter and displays your brochure to passing customers.

brochure holder

Example of a DL brochure in a holder

An over-sized brochure can have special impact. On the downside, it’s difficult to file and so may be more likely to end up in the circular filing cabinet under the desk. An odd-sized or shaped brochure can stand out from the crowd. I have brochures in my portfolio that are square, some with pop-up sections, one that is hexagonal and others with curved or wavy edges.


This unusually-shaped brochure for Nestlé Nutrition stands out from the crowd

If you need ideas about the ideal size of brochure to fit your purpose, give me a call and we can explore some options together. Alternatively have a look at the section of my website that displays my brochure work.

The next article in this series will look at the importance of choosing a printer early on in the process.


I hope this helps you get your brochure plans another step down the road. Please call me if you’d like further advice, or to have a chat about how I can help you with your brochure.

Decision 2: Who will print my brochure

Decision 3: Choosing a writer and designer

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