Asthma drug campaign
LAUNCH MAGAZINE AD
The launch of this new bronchodilator used a novel magazine insert, with translucent paper.
FOLLOW-UP ADVERTISEMENT
A double-page spread advertisement was placed in medical journals. It incorporated an editorial-style report of a recent clinical study.
MAILER
An interactive direct mail piece announced the availability of the new drug.
DOSAGE CARD
This card explained to the doctor how to administer the drug to patients with various types of asthma.
SALES AID
The sales reps appreciated this sales aid with its novel die cut pages and simply-presented selling points. Read copy.
