Business to business copywriting
I devised this campaign which uses a combination of magazine advertising and direct mail. I also commissioned the design, photography and print. See brochure copy.
Three clients rang up asking for a brochure just like this one! See brochure copy.
CLAYTON UTZ CAMPAIGN
At the time this campaign was produced, law firms were still shy about marketing themselves. Clayton Utz came out of the closet with the line “dynamic law” and an assertive campaign directed to senior management of major companies. I wrote all the copy for this campaign.
This advertising agency’s clients tended to use them for print promotions, not realising that the firm offers a full range of services, including digital and creative campaigns. This website seeks to present a more complete picture of the firm’s capabilities. I wrote all the copy. Visit site.
AUSTRALIAN DEFENCE LAWYERS BROCHURE
ADLA, a national alliance of criminal law firms, assists corporations and individuals dealing with allegations of corporate crime. This brochure details their capabilities. I commissioned the design and worked with the law firms’ partners to refine the copy.
The majority of Australian doctors, clinics and private hospitals are insured against malpractice by this insurance firm. Their new website, which I helped them update, provides their clients with a simple way of accessing their services. Visit site.
Outplacement is a service human resource companies need to approach in a sensitive yet professional manner. This brochure explained the company’s approach to outplacement to potential corporate clients. See inside.