Healthcare advertising campaigns
PRESCRIPTION MEDICINES
The launch of a new bronchodilator used a novel magazine insert, interactive direct mail and a compact but effective sales aid. See prescription medicine campaigns.
OTC MEDICINES
GSK wanted to reassure medical professionals that recommending Panadol remains the most logical course of action for patients with mild to moderate pain. See campaign.
COMPLETE CAMPAIGNS
When Nestlé launched a new cereal bar for diabetics they needed a range of materials written for professional and consumer audiences. See campaign.
