Medical copywriting

Creative campaign for launch of a new asthma preventer

This multi-media advertising campaign for an asthma medication broke the mould for medical journal advertising with the first translucent bound-in insert in Australian Doctor Magazine.

Incorporating relevant repetitive imagery and messaging strengthens a campaign’s memorability

Our sales aid (below) featured curved and staggered pages to add further interest.

Launched in Australia in 2007, the medication  had achieved worldwide sales of $US115m by 2011.

Launch campaign for asthma preventer
Launch campaign for asthma preventer
Asthma drug sales aid front cover