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I can help you talk to a wide range of audiences from clinical specialists to consumers. Call me for clinical paper summaries, code-compliant sales aids, leave behinds, patient leaflets, pharmacy promotions and medical education pieces.
Writing content for a medical website begins with knowing your audience and having the skill to write in a tone that is appropriate to their level of understanding.
Whether you’re communicating to healthcare professionals (HCPs), patients, carers or the general public, there are certain messages best conveyed by a printed sales aid, brochure, leaflet or card.
Printed sales aids and leave pieces are still essential to many campaigns for pharmaceuticals and medical devices. They must be practical, punchy, accurate and comply with the relevant codes of conduct. See more.
Make every word count. Get people to open, read and buy. This is important, whether you’re using EDM, snail mail or a landing page because your direct response campaign needs attention-grabbing openings and compelling selling copy. See direct mail and EDM samples.
E-detailers and apps are rapidly replacing printed sales aids. Why? because they offer fantastic opportunities for tailoring your messages and presenting them in impactful ways.
Engaged patients are more knowledgeable about their health, more willing to follow treatment recommendations and more proactive in managing their care.
Campaigns with legs. They’re the ones that keep on working for you year after year. If you’re looking for concepts that go the distance and work across all media., contact me. See samples.
