Asthma drug campaign

Portfolio

The launch of this new bronchodilator used a novel magazine insert, with translucent paper.

A double-page spread advertisement was placed in medical journals. It incorporated an editorial-style report of a recent clinical study.

An interactive direct mail piece announced the availability of the new drug.

This card explained to the doctor how to administer the drug to patients with various types of asthma.

The sales reps appreciated this sales aid with its novel die cut pages and simply-presented selling points. Read copy.