Writing accurate, balanced reports on a medical subject requires a thorough understanding of the therapeutic area and of the issues involved. My experience covers all major therapeutic areas. Click on links below for samples.
An understanding of health conditions, physician needs and patient expectations combined with an in-depth knowledge of medical marketing enables me to provide effective, code-compliant medical sales materials.
Today pharmaceutical companies demand accurate clinical referencing of all their promotional materials. Referencing is a time-consuming task, especially for complex sales aids, e-detailers and slide kits. I can reduce the burden by:
Marking up your artwork or copy
Marking up PDFs of your clinical papers
Keying your artwork or copy to the clinical paper PDFs
Alerting you to any inaccuracies or other potential problems
Checking that your references are numbered correctly and marking up corrections to them if necessary
A background in advertising copywriting enables me to provide creative concepts and copy for multi-media advertising campaigns aimed at a wide range of medical target audiences from specialist physicians to consumers.